That 40% of CMOs who think their social marketing is under performing
is easily explained.
That 40% of CMOs who think their social marketing is under performing is easily explained.... they went in with wildly optimistic of what performance would be!! :)
Agreed, Andrew Hatchett . That "wild optimism" was the hazard that I intended to help people avoid being enamoured by in creating my 2013 video.
ReplyDelete